Luca Ferrari

Luca Ferrari is a co-founder and CEO of Bending Spoons, a company that buys and operates digital products. His first venture with Francesco Patarnello and Matteo Danieli was Evertale, an app that used AI to write a diary from phone data. It ran from 2010 to 2013 but failed to find a viable market. The three then started Bending Spoons with two colleagues, Luca Querella and Tomasz Greber. The business began in Copenhagen and later moved its base to Milan. The failure changed what the team chose to build. Instead of relying on a new app finding customers, Bending Spoons acquired products that already had them. It sought to improve those products through a common set of people, tools and data. Its portfolio grew to include the photo app Remini, the note service Evernote and the file service WeTransfer. These products serve different needs, while the company supplies shared technical systems. Ferrari describes the work after a purchase as a deep rebuild. Engineers can replace code and cloud systems, improve reliability and launch features, while other teams change pricing and marketing. The company plans to keep the businesses for the long term. Its own website lists tools for payments, marketing analysis and the spread of tested interface patterns across products. Hiring is another part of the model. In original interviews, Ferrari explains why the firm tests candidates on practical tasks and checks which signals predict their later work. He gives ability and drive more weight than a long job history. He also asks teams to justify new rules and processes, and to remove them if they do not help. These are his stated methods, not proof that each choice works in every firm. His story offers a useful case of a founder turning a failed product into a repeatable way to operate software businesses.