Read by problem

Start with the question you need to answer. Find three books, short writing and a founder example.

How do I get my first customers?

Start with direct contact. Learn what buyers need, make the offer clear and test what leads to a sale.

Hiring is the start. Make the work clear, train people and give them the authority they need to do it.

Describe the customer’s problem, test the part you understand least and use what you learn to improve the next version.

Face the facts, identify what is at risk and compare your choices with accounts from founders who faced pressure.

Prefer a longer reading order? Explore the five-book guides.