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- Luca FerrariRecommendedCalls it a practical entrepreneurship book. The list displays the expanded edition.Source
Summary
Bill Aulet sets out a 24-step process for developing a new business. This expanded edition combines the original framework with tools from its workbook and updated examples. It treats entrepreneurship as a craft that can be learned through practice. The steps connect customer research, market choice and the work of building a viable company; readers can return to earlier steps as they learn.
Why read it Our view
Use the steps to turn a broad idea into questions you can test with customers. Keep the market, product and business model linked. The sequence gives structure to the work, but reading the framework does not replace doing the work.