How do I build a better product?
Describe the customer’s problem, test the part you understand least and use what you learn to improve the next version.
The selection and reasons are the library’s guidance. Founder connections and examples have separate source links.
Three books to consider
The Lean Startup
Test the assumptions behind a business and learn from customer behavior.
Ben Horowitz · Praised
In his Tim Ferriss interview, Horowitz says The Lean Startup is useful for small companies. The interview does not identify his edition.
SourceWorking Backwards: Insights, Stories, and Secrets from Inside Amazon
Describe the proposed customer experience before choosing what to build.
Brian Armstrong · Read and recommended
Armstrong says he enjoyed this book and recommends reading it in his August 2021 post.
SourceAgainst the Odds: An Autobiography
Study repeated physical tests, direct customer contact and the costs of persistence.
David Senra · Recommended reading
In Dialectic (1:52:26), asked which biography most founders should read in full, Senra chooses Dyson’s first autobiography. He points to its account of years of failure and persistence.
Source
Short writing
How to Get Startup Ideas ↗
Don’t brainstorm ideas — notice problems you actually have. The best startup ideas are ones the founders themselves want solved.
Foreword to Designed by Apple in California (published extract) ↗
Apple publishes an extract of Ive’s foreword. It reflects on how the team’s objects express its aims and values. The photo book was designed and published by Apple; this entry claims Ive’s foreword, not sole authorship of the volume.
A founder example
Testing the cyclone repeatedly
An account from Against the Odds: An Autobiography, as discussed in the source below.
- Decision
- Dyson had to decide whether to keep developing a cyclone that repeatedly failed to work as intended.
- Action
- He kept building and testing prototypes, refining the machine through many iterations.
- Outcome
- The account records 5,127 prototypes before production of the dual cyclone. It also describes the exhaustion and doubt behind that result.
April 24, 2023; opening book identification; 13:10, 14:15, 49:30, 52:00, 1:02:20–1:06:20