Founder connections
- Brian ArmstrongRead and recommended
“Enjoyed this book, worth reading!”
Armstrong says he enjoyed this book and recommends reading it in his August 2021 post.Source
Summary
Colin Bryar and Bill Carr explain Amazon’s management practices from their experience as senior executives. The book connects customer focus, long-term thinking and invention with the routines used to make decisions and run teams.
Written narratives and working backward from a proposed customer experience are among the mechanisms they describe. The authors combine an insider history with advice about applying the practices elsewhere. Their account lets readers examine how broad principles become repeatable work.
Why read it Our view
Read it to examine the steps that turn a customer goal into a decision, a product and daily work. Try a written narrative or a proposed press release on a real problem, then judge whether it improves clarity. Adapt the mechanism to your team’s size and needs; Amazon’s scale does not make every practice useful in every setting.
Written about
- Jeff BezosLeadership practices discussedBryar and Carr describe Amazon’s operating practices and their experience working under Bezos, including the use of written narratives and working backward from the customer.Source