Summary
Bob Thomas traces Walt Disney’s career from cartoon work in Kansas City and a failed early film venture to the animation studio and Disneyland. The biography follows the development of Disney’s characters, films and entertainment company. It presents the life and work of the man behind an expanding creative business, with a collection of photographs.
Why read it Our view
For founders in a creative business, Thomas’s biography offers cases where making the work and developing the business go together. Senra’s episode highlights Disney’s doubts about a film, character licensing and attention to customers. Use these episodes to examine how you test creative work and how related uses of it can support a business.
Written about
- Walt DisneySubject of a biographyDisney is the central subject of Bob Thomas’s biography. The publisher describes his career from Kansas City cartoon work and an early failed film venture to animation and the international entertainment company.Source