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Wal-Mart: A History of Sam Walton's Retail Phenomenon

Sandra Stringer Vance and Roy Vernon Scott

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Summary

Vance and Scott trace Walton’s retail ventures from Ben Franklin and Walton’s 5 & 10 to Wal-Mart. The publisher’s jacket description identifies low overhead, service and employee and customer loyalty as central subjects.

  • SourceTwayne jacket and bibliographic record on Google Books — Wal-Mart · Publisher jacket text, web lines 17–20; contents 27–32; bibliographic data 49–57

Why read it Our view

Compare the evolution of store formats, overhead controls and loyalty policies as a retailer grows. The history places these operating choices beside Wal-Mart’s competition with K mart and Sears.

Written about

  • Sam WaltonFounder and company history subject
    Vance and Scott’s 1994 company history follows Walton’s store formats, low overhead and policies for customers and employees.
    Source