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The Virgin Way: Everything I Know About Leadership

Richard Branson

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Summary

Branson presents his approach to leadership through experiences from building Virgin. He discusses the place of listening, enjoyment, family and passion in the way people work together. The book also draws on ventures that succeeded and those that failed, including his challenges to British Airways and Coca-Cola.

  • SourceThe Virgin Way — Penguin Random House · Book Description: leadership, listening, fun, family and passion; original ebook September 9,2014; current paperback 2015

Why read it Our view

Useful for examining how your own behavior shapes a team’s working day. Branson’s stories put listening and enjoyment beside the risks of entering new markets. Read them as one founder’s account, then ask how people can raise concerns, contribute ideas and stay engaged as your business grows.

Written about

  • Richard BransonAuthor
    Branson wrote this 2014 account of his approach to leadership, drawing on his experiences building Virgin.
    Source