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The Unthinkable: Who Survives When Disaster Strikes—and Why

Amanda Ripley

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Founder connections

  • Edward O. ThorpDiscussed and applied its ideas
    Thorp names Amanda Ripley’s book in his second 2022 Tim Ferriss interview and relates its account of disaster response to his own sequence of awareness, analysis and action. This does not establish a recommendation or completed reading.
    Source

Summary

Amanda Ripley investigates how people respond when a disaster breaks ordinary expectations. She brings together survivors’ accounts and research on the mind under pressure to examine reactions that can delay action or help people adapt.

The book asks why knowing a danger exists does not always lead to a useful response. Its accounts explore the role of preparation and practice in helping people recognise an unusual event and act when time is short.

  • SourceThe Unthinkable: Who Survives When Disaster Strikes—and Why — primary source · About the book and edition details; Arrow paperback April 2, 2009, ISBN 9780099525721.

Why read it Our view

Read it to question whether an emergency plan depends on people thinking clearly without practice. Make warnings easy to recognise and rehearse the first useful actions. Use the book to ask better preparation questions; it cannot establish how a specific person will respond to a crisis.