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The Unpublished David Ogilvy

David Ogilvy; edited by Joel Raphaelson

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Summary

This collection brings together Ogilvy’s memos, letters, speeches, notes and interviews about advertising, salesmanship, management and creativity. His family and colleagues first assembled it for his 75th birthday. It includes his early AGA cooker sales manual, advice on writing clear advertisements and later reflections on leadership and company culture.

  • SourceThe Unpublished David Ogilvy — Profile Books · December 6, 2012; paperback ISBN 9781781250877; collection description and author
  • SourceThe Unpublished David Ogilvy — official preview · One-based PDF pages 1–3: editor, edition, exact print ISBN and contents; printed pages 3–5 / PDF pages 5–7: simple copy and prospect research

Why read it Our view

Useful for seeing how a founder explains work through short pieces of writing. Read the early sales advice beside the later material on management, and ask how the message changes with the audience. The collection offers concrete language to examine when you write to customers or set expectations for your team.

Written about

  • David OgilvyAuthor
    Ogilvy wrote the communications collected here. His family and colleagues first assembled them as a 75th birthday gift; the collection was edited by Joel Raphaelson.
    Source