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The Secret of Chanel No. 5: The Intimate History of the World’s Most Famous Perfume

Tilar J. Mazzeo

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Summary

Mazzeo follows Chanel No. 5 as a product, tracing its origins, launch, marketing and the business relationships that shaped its growth. The book connects Coco Chanel with the perfume company and its partners. Its contents include the launch, a broken partnership and the art of the business alongside the wider cultural history.

  • SourceRijksmuseum Research Library: The Secret of Chanel No. 5 · Library catalog: Coco Chanel subject; 2010 Harper edition; ISBN 9780061791017; full contents include Launching Chanel No. 5, Marketing Minimalism, A Broken Partnership, The Art of the Business
  • SourceDirect interview with author Tilar J. Mazzeo · Questions on early marketing and access; Mazzeo describes numbered-fragrance launch and Chanel giving rights to another company
  • SourceHarperCollins official title page · Exact title and subtitle; dynamic product fields do not expose usable edition metadata

Why read it Our view

Study a product’s identity, launch and partnership terms together. The author’s interview describes early marketing choices and Chanel’s decision to give another company rights to the fragrance. These make the book useful for examining the trade between distribution support and control of a growing product.

Written about

  • Coco ChanelProduct and company-history subject
    Mazzeo follows Chanel’s fragrance product and its business relationships. The museum library identifies Coco Chanel as a subject of the 2010 Harper work.
    Source