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The Master Switch: The Rise and Fall of Information Empires

Tim Wu

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Founder connections

  • Brian ArmstrongReported favorable citation
    In a captured January 8, 2022 thread, Armstrong links The Master Switch while discussing the tendency of networks to centralize. He also says crypto had not yet reached the end stage he describes.
    Source

Summary

Wu traces how American information industries moved from open, experimental beginnings toward control by large firms or cartels. He examines the telephone, radio, film and other media, then asks whether the Internet could follow a similar path. The history considers the businesses and institutions that shape who can communicate and what information reaches the public.

  • SourceVintage: The Master Switch · Book Description; November 29, 2011; paperback ISBN 9780307390998

Why read it Our view

Useful for examining the platforms on which a business depends. Wu’s historical examples give you questions about who controls access, how an open market changes and what choices remain for users and new entrants. Treat the proposed cycle as an argument to test, and consider which conditions in your own market could make it different.