
Summary
Patti J. McCarthy studies George Lucas’s creative and entrepreneurial work together. The book considers film style, industry practice, franchise development and the businesses surrounding production, including effects and sound. It argues that evaluating films only as individual works misses their wider economic and cultural setting. The checked Teneo Press edition was published in 2014.
Why read it Our view
Use this study to connect product design, ownership, supporting services and audience experience. Its argument provides a way to ask how a creative work becomes part of a wider business; assess its historical claims critically.
Written about
- George LucasCentral subjectA sustained study of Lucas’s business and creative influence. Strong publisher claims that he was first in several fields are not repeated as verified facts.Source