Summary
Roman traces David Ogilvy’s life from his brief college education and wartime work to his advertising career. A former Ogilvy & Mather CEO, Roman draws on years of working with Ogilvy and on personal papers, memos, photographs and recordings. The book examines campaigns for brands including Hathaway, Schweppes, Rolls-Royce and Dove, together with Ogilvy’s focus on advertising that produces sales.
Why read it Our view
Useful for examining how an agency connects creative work with a commercial purpose. Follow the campaigns and the reasoning behind their presentation, then ask what evidence helps a team judge whether its work serves customers and sells the product. Roman’s insider account also offers a way to consider how a founder’s habits and standards shape a company.
Written about
- David OgilvyBiography subjectOgilvy is the subject of Roman’s biography. The publisher identifies Roman as a former Ogilvy & Mather CEO and describes his use of years working alongside Ogilvy, personal papers and other records.Source