Founder connections
- Brian ArmstrongBook endorsementIn his July 19, 2016 post, Armstrong selects this as a book that changed how he thinks and praises its treatment of frustrating products and excessive scope. He cautions that inclusion does not mean he agrees with every idea. His edition is unspecified.Source
Summary
Alan Cooper examines why software products can frustrate the people who use them. The publisher sample contrasts meeting a shipping deadline with meeting a customer’s needs, and describes how feature negotiations can lose sight of a necessary task.
Why read it Our view
Useful for founders defining what a product must do before setting a ship date. Use the cases to check whether a feature list hides the job a customer needs done. The sample supports this narrow use; it does not establish that every product needs the same process.