Summary
Leonard Lauder recounts his life and the growth of the cosmetics company his mother Estée founded. He describes helping a small, single-brand business become a larger international group. The book joins family history with business experience. Its contents include department-store selling, product launches, competition with Revlon and Lancôme, and the challenges of a family in business.
Why read it Our view
Study how a small cosmetics company built products, entered department stores and expanded into brands and markets. Leonard’s account adds a family-company and succession perspective to Estée’s own memoir.
Written about
- Estée LauderCompany history subjectLeonard Lauder’s memoir follows the company his mother founded and his work helping her grow it. This is his account, not Estée’s authorship or an endorsement.Source