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The Camera Does the Rest: How Polaroid Changed Photography

Peter Buse

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Summary

Peter Buse studies how instant photography changed the act of taking and sharing pictures. Drawing on Polaroid’s archives, he examines the product’s uses in social life, art and private photography. The account also follows the company’s commitment to physical prints as digital imaging grew. Its chapters connect the properties of the camera and print with the experiences people sought from them. This is a cultural and technological history of Polaroid, rather than a biography of Edwin Land.

  • SourceUniversity of Chicago Press — The Camera Does the Rest · Book description and contents, especially Polaroid and Digital and Polaroid Values; publisher catalog identifies cloth ISBN9780226176383.

Why read it Our view

Compare the experience Polaroid sold with the physical process that made it possible. The company’s response to digital imaging also offers a case for asking which parts of a product’s value survive a change in technology.

Written about

  • Edwin LandHistory of the company he co-founded
    Buse studies Polaroid’s products, their use and the move toward digital photography. This is a company-history connection, not a book Land read or endorsed.
    Source