Founder connections
- David OgilvyReading recommendation and interview participantOgilvy includes Higgins’s book in the Reading List of Ogilvy on Advertising. He is also one of the five people interviewed in the book.Source
Summary
Denis Higgins brings together conversations about writing advertising with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves. The book presents their accounts of the craft and their answers to questions about creating advertisements.
Why read it Our view
Read the interviews as different practitioners’ accounts of their craft. For founders who write advertising, the useful exercise is to compare their perspectives and ask which questions apply to your own audience and offer. Let the contrasts help you form questions for your own work.