
Summary
P. T. Barnum sets out rules for earning and keeping money. His short sections discuss choosing work and location, debt, persistence, useful skills, attention to the business, advertising, customer treatment, and integrity. He argues that earning money and retaining it require both effort and control of spending.
Why read it Our view
Use it to compare a founder’s daily habits with Barnum’s advice on focus, promotion, and spending. Its value is as a historical business text: consider which rules still fit your situation, and which assumptions belong to the world in which he wrote.
Written about
- P.T. BarnumAuthorBarnum wrote this collection of rules for making and keeping money. This is his own advice, not a biography or an outside endorsement.Source