Founder connections
- David OgilvyRecommendationOgilvy lists Julian Watkins’s book in the Reading List of Ogilvy on Advertising.Source
Summary
Julian Watkins collects successful print advertisements and explains how they came about. The revised collection adds thirteen advertisements to the original hundred. It pairs the ads with background on their purpose and results, often using accounts from their creators. Examples include David Ogilvy’s work for Hathaway Shirts and Rolls-Royce. The collection selects advertisements for what they achieved, rather than for appearance alone.
Why read it Our view
Useful for studying how an advertisement connects a message to a business result. Look at the offer, copy and intended response in each example. Then ask which idea fits your audience and what evidence you would need before using it.