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Sony Morita Akio: “Jidai no sainō” o honki ni saseta rīdā

Kenji Mori

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Summary

Kenji Mori’s Japanese-language study follows Morita’s leadership at Sony. The publisher’s detailed contents cover marketing, international finance, Betamax, the Walkman and major acquisitions.

  • SourceDiamond — ソニー 盛田昭夫 · Title/author/ISBN, web lines 30–54; company history 58; detailed contents 95–158
  • SourceAkio Morita official bibliography · ソニー盛田昭夫 “時代の才能”を本気にさせたリーダー; Kenji Mori; 2016; ISBN9784478028698

Why read it Our view

Compare Sony’s marketing, financing and product choices across its expansion. The listed cases include the New York listing, Betamax failure and Walkman development. This is a Japanese-language book.

Written about

  • Akio MoritaLeadership biography subject
    Mori’s 2016 Japanese book studies Morita and Sony’s business and product choices. The displayed title is romanized; no English translation is claimed.
    Source