Summary
Jamal Edwards combines his story of building a music business with tasks that help readers develop an idea. He began filming underground talent at fifteen with a handheld camera and an internet connection. The book works through six levels: understanding your strengths, researching an idea, building a team, launching, growing and keeping momentum. Its game-like format includes choices and challenges, with a foreword at each level from a friend or mentor.
Why read it Our view
Useful for turning an idea into a sequence of tasks. Follow the stages from research to launch and growth, then ask what you need to learn, who must help and what would show that your next step is ready.
Written about
- Richard BransonForeword contributorThe publisher identifies Branson as one of the level-opening foreword contributors. This proves contribution, without claiming he read or recommended the book.Source