Founder connections
- Ed CatmullForeword authorCatmull wrote the foreword, relating questioning to Pixar and Disney Animation's candid creative reviews. The main book is by Hal Gregersen. The authorized 2018 excerpt proves his contribution, not completed reading or authorship of the whole book.Source
Summary
Hal Gregersen explores how changing a question can open a problem that has resisted familiar answers. His research includes interviews with more than two hundred creative thinkers and examines the conditions in which useful new questions arise. Examples include people developing products, building businesses and challenging assumptions about how the world works.
The book connects questioning with innovation and leadership. It considers how a different frame can reveal an overlooked problem or make another path visible. In his foreword, Ed Catmull relates questioning to candid discussion at Pixar and Disney Animation, where colleagues need ways to challenge work without turning the discussion into a judgment of the person who made it.
Why read it Our view
Before asking your team for more solutions, ask whether the problem has been framed well. Use questions to expose assumptions and invite different views. Check whether people can raise a concern without risking their standing in the group.