Summary
Wall Street Journal reporter Tim Higgins tells the story of Tesla, Elon Musk and the team trying to build a new kind of electric car. The narrative follows the company’s ambitious vision and the years of setbacks that accompanied it. Investors, rival businesses, employees and Musk’s public controversies all figure in this account of Tesla’s rise.
Why read it Our view
Useful for looking at the strain that a large product ambition puts on a growing company. The account brings together the team’s work, investor pressure, rivals and the effects of a leader’s public conduct.