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Or Your Money Back

Alvin Eicoff

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Founder connections

  • David OgilvyReading selection
    Ogilvy includes Or Your Money Back by Alvin Eicoff in the reading list of Ogilvy on Advertising.
    Source

Summary

Alvin Eicoff explains direct-response advertising in a book named after the money-back promise he required in his commercials.

  • SourceLos Angeles Times: A. Eicoff, 80; Ad Exec Created Infomercials · March 11, 2002 obituary; paragraph identifying the book on direct-response technique

Why read it Our view

Study Eicoff’s direct-response advertising method and money-back offer; the book-specific contemporary account identifies that commercial content.