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One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

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Summary

Richard Brandt traces Jeff Bezos’s path into building Amazon and examines how he makes business decisions. Interviews with employees, competitors and other observers inform the account. The book links Amazon’s development to the effort to make online shopping easy and convenient, while exploring the founder’s character and business strategy.

  • SourcePenguin Random House: One Click · Book Description; interview basis and Bezos biography

Why read it Our view

Read for the connection between a founder’s choices and the customer’s experience. Brandt’s focus on convenience offers a useful question for product teams: which part of a purchase or task still demands avoidable effort?

Written about

  • Jeff BezosBiography subject
    Brandt profiles Bezos and Amazon’s development, drawing on interviews with employees, competitors and observers.
    Source