
Founder connections
- Richard BransonRereading and recommendingBranson says he is rereading Net Positive with his Literati book club and praises it as a practical guide to changing business for good.Source
Summary
Paul Polman and Andrew Winston argue that companies should improve the world around them while building durable businesses. Drawing on Polman’s experience at Unilever and other examples, they examine responsibility for social and environmental impacts, cooperation with stakeholders and the need to address larger problems. The book presents an approach to business that connects performance with climate action and human well-being.
Why read it Our view
Examine how companies turn social and environmental commitments into operating choices. The Unilever and other company cases connect those commitments with stakeholder relationships and the work of running a firm.