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My Life in Advertising

Claude C. Hopkins

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  • David OgilvyAutobiography discussion
    In chapter 18 of Ogilvy on Advertising, Ogilvy discusses Hopkins and quotes the closing sentence of his autobiography. His famous repeated-reading recommendation in that passage refers to Scientific Advertising.
    Source

Summary

Claude Hopkins recounts his early influences and career in advertising, including work for Bissell, Swift and Lord & Thomas. The memoir joins personal experience with lessons in selling and advertising. The recorded edition pairs it with Scientific Advertising, bringing his life story together with his account of testing, samples and copy research.

  • SourceMcGraw Hill Professional, My Life in Advertising and Scientific Advertising · Publisher description, memoir contents and combined-volume ISBN 9780844231013

Why read it Our view

Read the memoir to study how an advertiser learned through work with different products and clients. The combined edition also gives useful context for his focus on test campaigns, samples and measurable response.