Founder connections
- David OgilvyReading listOgilvy includes Martin Mayer’s Madison Avenue in the Reading list of Ogilvy on Advertising, naming its 1958 Harper & Row publication.Source
Summary
Martin Mayer reports on the American advertising industry in the 1950s. His account looks inside large agencies and examines how they use marketing, merchandising, media and audience research. It also considers the wider effects of advertising on politics, culture and daily life, bringing the work of agencies into a broader discussion of how advertising shapes its audience.
Why read it Our view
Study agency work, media selection and audience research in the contemporary advertising-industry account.