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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath and Dan Heath

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Founder connections

  • Brian ArmstrongBook endorsement
    In his December 12, 2016 post, Armstrong marks Made to Stick in bold as one of the books he liked best that year. His edition is unspecified.
    Source

Summary

Chip Heath and Dan Heath examine why some messages are easy to understand and remember. Their public model sheet and publisher guide discuss a clear core idea, concrete detail and examples that help communicate a message.

  • SourceMade to Stick — Random House teacher guide · PDF pages 2–3 and 10–11; message design and core-message cases
  • SourceMade to Stick — author model sheet · One-page model; core message and company-strategy examples

Why read it Our view

Useful for founders explaining a product promise or team goal. State the core idea in words people can repeat, then check whether concrete details make it clear. These communication principles are not a guarantee of sales.