Summary
Richard Branson recounts his life and the growth of Virgin through music, airlines and other ventures. The autobiography combines business stories with personal adventures, including balloon flights and the challenge from British Airways to Virgin Atlantic. It presents his approach to entering markets, building companies and making room for family, friends and adventure alongside work.
Why read it Our view
Read it to examine how a founder describes taking chances in new markets. Branson’s account offers questions about the customers a business serves, the response of established competitors and how personal priorities fit with the demands of expansion.
Written about
- Richard BransonAutobiographyBranson’s autobiography gives his own account of his life and the development of Virgin.Source