
Summary
George Juergens examines how Pulitzer changed the New York World in the early years after buying it in 1883. The study focuses on newspaper design, illustrations, audience groups and editorial techniques. It treats circulation growth and commercial success alongside the use of sensational material and its effects on journalism.
Why read it Our view
Study how a publisher changes the product for readers and funds growth through circulation. Compare the commercial gains with the costs of sensational reporting; this is a case to assess, not a model to copy without limits.
Written about
- Joseph PulitzerCompany-history subjectThe publisher and original preface identify Pulitzer’s conversion of the World as the book’s specific subject. The original work appeared in 1966; this ISBN is the 2015 electronic reissue.Source