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How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

Chris Taylor

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Summary

Chris Taylor follows Star Wars from the first film’s difficult development through sequels, prequels and the approach to a new trilogy. The history includes the writers, artists, producers and marketers who built the franchise alongside Lucas, as well as fans who extended its life. It examines commercial development and cultural influence together. The checked edition is the 2014 hardcover.

  • SourceHow Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise — source record · Publisher description: development, financial growth and fan culture; 30 September 2014 hardcover; ISBN.

Why read it Our view

Use this history to examine the growth of a creative property beyond its first release. It connects production and marketing with the role of a lasting fan community, without treating audience enthusiasm as a plan that can simply be copied.

Written about

  • George LucasFranchise creator; business-history subject
    A history of Lucas’s franchise and its creative and commercial growth. It is not a recommendation from Lucas.
    Source