Summary
In this sequel to Losing My Virginity, Richard Branson recounts Virgin’s expansion into the new millennium, including mobile, media, fitness, banking and spaceflight. He also follows his philanthropic work through Virgin Unite and the Elders and reflects on his family life. The autobiography describes successes, setbacks and the effort behind his continuing business ambitions.
Why read it Our view
Useful for considering how a founder’s role changes as a business enters new markets and the founder’s life changes. Branson’s account gives a basis for thinking about a shared brand, unfamiliar industries and the attention that business and family each require.
Written about
- Richard BransonAutobiographyBranson recounts his later business, philanthropic and family life in this sequel to Losing My Virginity.Source