Summary
Schiffer reports on Elon Musk’s takeover and management of Twitter using employee interviews and internal material. The publisher’s opening excerpt follows a dispute over Musk’s own reach on the platform and the engineering work it triggered. The wider account covers layoffs, internal conflict and the changes made after the acquisition.
Why read it Our view
Read the opening case to examine how an owner’s demands can redirect an engineering team and alter a product. It provides a concrete way to question incentives, the treatment of evidence and the cost of changing priorities. The wider company account also puts staffing decisions under scrutiny.