
Summary
Luca Dal Monte follows Ferrari’s driving career, his management of Alfa Romeo racing teams, and the creation of his own company and team. The biography also examines early failed ventures, dealings with political authorities, private life, and the internal politics through which Ferrari controlled employees, drivers, competitors, and the press.
Why read it Our view
Read it to see how building a company can involve employees, competitors, governments, and the press at once. Dal Monte’s account offers material for examining the effects of a founder’s control over both the team and its public image.
Written about
- Enzo FerrariBiography subjectDal Monte’s biography examines Ferrari’s life, businesses, political dealings, and management of his team.Source