
Summary
Michael Rubin traces the technical work around George Lucas, Lucasfilm, Pixar and American Zoetrope. The history follows computer scientists entering a film company, the development of digital sound and editing, the graphics and games groups, and attempts to turn tools into products. It also covers spinouts, the effort to sell Pixar and the closure of DroidWorks. Rubin worked in the Lucasfilm Computer Division.
Why read it Our view
Study the gap between a working technical invention and a viable product. Chapters on subsidiary formation, product development, selling Pixar and closing DroidWorks make this useful for founders managing research inside a creative business.
Written about
- George LucasFounder and company-history subjectRubin’s history centers on Lucas and the technological work inside his company. It is not a book Lucas wrote or a personal reading recommendation.Source