Dyson's first book, co-written with design journalist Tony Muranka and published in 1996 by Dyson Appliances Ltd while the DC01 was still Britain's fastest-selling vacuum. It covers the Ballbarrow betrayal, the cyclone development, and the Japanese licence, but reads as a manifesto rather than a memoir — more room for his rules on design, patents, and selling than the later autobiographies allow.
This is Dyson before he was a cultural institution — still fighting, still in debt not long behind him, still angry about the Ballbarrow patent he lost. The co-writing with Muranka gives it a sharper edge than the later autobiographies. Dyson's foundational rules are stated here in their rawest form: distrust experts, make difference itself the strategy, and never let go of the patent. For a founder, the value is seeing the principles before they were polished into public statements.