Summary
David Ogilvy sets out the advertising concepts, tactics and techniques behind his campaigns. He also applies those ideas to management. The book presents his own approach to advertising practice and running the work that produces it.
Why read it Our view
Useful for connecting how a company presents itself with how it manages its work. Ogilvy’s account gives founders an advertising practitioner’s view of the choices behind a campaign and the management that supports it.
Written about
- David OgilvyBook authorOgilvy is the author of this account of his advertising concepts and management approach. The licensed Southbank description identifies the recorded 2004 edition.Source