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- Mark CubanPublisher-attributed endorsement
“The book every CEO needs to read.”
The publisher prints this endorsement under Mark Cuban Recommends, Inc.com. It supports an attributed recommendation; the page does not establish a direct interview or a jacket quotation.Source
Summary
Stephan Schiffman offers a practical guide to telephone prospecting. This anniversary edition focuses on moving potential customers from first contact to meetings and sales. It also addresses obstacles such as voicemail, cell phones and email, with techniques for improving how salespeople approach new prospects.
Why read it Our view
Useful when a founder must start conversations with potential customers. The book gives a way to examine the steps between first contact, a meeting and a sale, rather than treat all sales activity as one task.