Summary
Richard Branson draws on Virgin’s businesses to discuss the risks and choices involved in building companies. He combines advice with his own accounts of deals, expansion, achievements and setbacks. The book presents his view of entrepreneurship through examples from the group’s varied ventures.
Why read it Our view
Useful for examining how one entrepreneur approaches expansion across different markets. Read the accounts of deals and setbacks together to compare the choices that worked with those that failed.
Written about
- Richard BransonAuthor and business memoir subjectBranson shares his own account of Virgin’s ventures, deals, achievements and setbacks.Source