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Anticipation: The Real Life Story of Star Wars: Episode I—The Phantom Menace

Jonathan Bowen

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Summary

Jonathan Bowen’s independent history of the release of The Phantom Menace follows anticipation, publicity and commercial response around the film. The authorized contents cover trailers, licensing, fan activity, new technology, advance sales, media coverage, piracy and merchandise. Bowen’s own interview explains that he approached the work as a defense of the film’s record.

  • SourceGoogle Books — publisher-supplied Anticipation record and contents · Bibliographic information: Jonathan Bowen, iUniverse 2005, paperback ISBN 9780595347322. Authorized contents show toy licensing, trailers, fan sites, advance sales, new technology, media coverage, box office, piracy and merchandise; not Lucas authorship.
  • SourceOriginal interview with Jonathan L. Bowen — Part One · January 8, 2008, introduction names both full titles and 2005/2007 publication. Answers to motivation/research questions explain Bowen’s independent archive-based release/cultural-event histories; pro-prequel standpoint explicit.

Why read it Our view

For founders preparing a public launch, compare advance attention with the later response, distribution and related products. Read the author’s pro-film standpoint openly and compare his account with other records; publicity alone is not evidence of product quality.

Written about

  • George LucasCreative-project and company-history subject
    Bowen studies the release of Lucas’s film and the surrounding company activity. It is an independent, explicitly pro-prequel account, not a book by Lucas or a recommendation from him.
    Source