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Summary
Aidan McCullen examines how individuals and organizations can prepare for change before events force them to respond. The book combines a framework for continued reinvention with ways to recognize attachment to old roles and assumptions. Its contents move through S curves, the development of new capabilities, personal and organizational vision, and the difficulty of leaving a familiar model behind. Later cases include Fujifilm, Nokia and Disney. Dee Hock contributes a foreword about the internal pictures people use to interpret the world. The work uses stories and analogies to make change easier to discuss, while asking readers to examine which existing strengths could become limits in a new setting.
Why read it Our view
Use the S-curve and capability sections to identify what your business must learn before its current offer slows. Compare the company cases with your own situation and separate a useful analogy from evidence that the same action will work for your team.