Recommended by
- Paul Graham: "As Joe McGinnis recounts in his famous book The Selling of the President 1968, Nixon knew he had less charisma than Humphrey, and thus simply refused to debate him on TV." source ↗
Summary
Joe McGinniss's 1969 exposé of Richard Nixon's 1968 presidential campaign, focusing on the advertising and media strategy that packaged Nixon for television. The book was the first to pull back the curtain on how political campaigns used television advertising, image consultants, and staged events to manufacture a candidate's public persona.