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The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company’s Phenomenal Success

Florence M. Stone

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Summary

Stone examines Larry Ellison and Oracle’s development as a software company. The publisher-provided description follows the firm from its first relational database through its recovery from trouble in the early 1990s. It identifies product development, the use of the sales force and competition as major topics alongside Ellison’s personality.

  • SourceAMACOM publisher description in Google Books · Description: recovery in early 1990s; new products rather than acquisitions; sales-force use in product development; exact title, author and ISBN
  • SourceOpen Library edition record · 2002 AMACOM first edition; title, author, ISBN and reproduced book-jacket description

Why read it Our view

Use the company sections to examine the relationship between selling a vision and developing products. The recovery from Oracle’s early-1990s problems also supplies a business case to compare with an earlier growth phase. This is Stone’s outside analysis; it does not establish Ellison’s agreement with her account.

Written about

  • Larry EllisonBiography and strategy-study subject
    Stone studies Ellison and Oracle’s growth strategies. The 2002 AMACOM edition is identified by ISBN; it is an outside account, not Ellison’s own book.
    Source