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The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years

Vincent Stanley with Yvon Chouinard

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Summary

Vincent Stanley, with Yvon Chouinard, revisits Patagonia’s efforts to make its work more responsible over five decades. This revised and expanded work builds on The Responsible Company, published in 2012. It follows changes in the company’s practices and culture, including lessons from its mistakes.

It also considers the 2022 transfer of ownership and asks how a company’s structure can support its social and environmental aims. The advice draws on Patagonia but is addressed to businesses of different sizes.

  • SourceThe Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years — publisher source · Publisher product description: Highlights and Description; authorship also confirmed on official reader guide title page
  • SourceThe Future of the Responsible Company — official reader’s guide · PDF page 1: title and Vincent Stanley with Yvon Chouinard credit; page 2: introduction

Why read it Our view

Examine responsible-company operations and the ownership structure used to protect Patagonia’s purpose.

Written about

  • Yvon ChouinardVincent Stanley with Yvon Chouinard
    The later work revisits Patagonia’s practices and the change in its ownership.
    Source