Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Summary

J. B. Strasser and Laurie Becklund trace Nike’s rise, difficulties and recovery through the people who built the company. The history follows the Tiger years from 1964 to 1971, the transition to Nike, the private company years and the public company period through 1990. Strasser was Nike’s first advertising manager; Becklund was a Los Angeles Times reporter. The contents cover early partnerships, product development, international expansion and going public.

• SourceSwoosh — licensed HarperCollins Google Books · Description, Contents and About the author; 1993 reprint ISBN 9780887306228Checked 2026-10-05

Why read it Our view

Useful for studying how a founding team becomes a larger company. Follow the change from early partnerships to a public business, and consider how product work, expansion and the people around a founder shape that change.