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Steve Jobs and the NeXT Big Thing

Randall E. Stross

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Summary

Stross examines Steve Jobs’s effort to build NeXT and the struggles of that startup in the personal computer industry. Published in 1993, the book follows a period of wealth, innovation and business setbacks, with other figures including Bill Gates, George Lucas and Ross Perot appearing in the account.

  • SourceSteve Jobs and the NeXT Big Thing — Randall Stross · Author bio paragraph naming his 1993 book and NeXT startup struggles
  • SourceSteve Jobs and the NeXT Big Thing — licensed Scribner Google Books · 1993 publisher description and bibliographic information exact ISBN 9780689121357; cast includes Bill Gates

Why read it Our view

Useful for examining a venture while it is still struggling. Compare the ambition behind a product with the business around it, and ask which parts of a founder’s account need evidence from customers, staff or outside observers.

Written about

  • Bill GatesFeatured figure
    The publisher description names Gates among the people who appear in Stross’s account of the personal computer industry and Jobs’s NeXT venture.
    Source
  • Steve JobsBiography subject
    Jobs and his NeXT venture are the subject of Stross’s 1993 account. The author describes it as a story of a startup that repeatedly struggled.
    Source