
Summary
Lisa Napoli tells the intertwined stories of Ray and Joan Kroc. Ray’s work as a salesman and franchise builder leads into the growth of McDonald’s, while their personal relationship forms another strand of the biography. Joan’s later philanthropy includes peace activism and major gifts to the Salvation Army and NPR. The book connects the creation of a business fortune with the choices made about giving it away.
Why read it Our view
Useful for considering how building a business and using its wealth can follow different paths. Ray and Joan’s stories invite questions about personal values, philanthropy and the people whose choices shape a business legacy.