Recommended by
- Jensen Huang — Attribution to the Sequoia AI conference could not be verified; listed by aggregators source ↗
Summary
Al Ries and Jack Trout's classic argument that the most important marketing decision is positioning — how a brand occupies a distinct place in the customer's mind. In a crowded market, the brand that owns a clear position wins, and the way to win is usually to be first or to reposition the leader.
For founders
For founders, Positioning is essential for product-market fit communication. It's about staking out a clear, defensible position in the customer's mind rather than trying to be everything to everyone.